Probably referring to mine... which was rightly downvoted to the bottom because it didn't add anything to the conversation. Although, if that's the case, the GP

Probably referring to mine... which was rightly downvoted to the bottom because it didn't add anything to the conversation. Although, if that's the case, the GP should have been a reply to my comment, but anyway. Since I can't edit that comment, I'll elaborate here. The problem that I have with this isn't with "Reader". I just don't see how this has any benefit to Google. They aren't selling items. They are just delivering them. Does this go through some kind of Google online-mall, or will it go through the retailer's standard site? The real question that needs to be answered is: what's in it for Google? What they've made clear lately is that for something to take hold, it needs to be in their interest. And I just don't see the upside here. That's not to say I don't see a market for the service (I signed up to be a tester). I just don't see how it fits with Google.