Sex sells. Actually one of the more popular search terms associated with E3 was "booth babes." Are companies willing to sacrifice their "dignity" in order to

Sex sells. Actually one of the more popular search terms associated with E3 was "booth babes." Are companies willing to sacrifice their "dignity" in order to have their brand appear in more searches? Absolutely. Some of the most visited sites on the internet are pornography sites. Lets not kid ourselves - we were genetically designed to reproduce and value sexual attraction. The problem is that every one treats women using their sexual attraction like it is a bad thing (or it somehow undervalues their intelligence -- which it does not; just because you value one thing does not mean you don't another). I don't think there is any shame in it. We have been promoting products with sexual appeal since the dawn of advertising. Everybody get off their high horse already and accept that we are beasts of nature. :)