Engineers are the group I would expect to understand this the best, since we tend to be proud of our disinterest in selling and marketing ourselves constantly.

Engineers are the group I would expect to understand this the best, since we tend to be proud of our disinterest in selling and marketing ourselves constantly. We want to do competent work, make things happen, keep things working, and move along. Our gold standard for correctness is that no one even knows we exist. And yet on HN, I regularly find engineers who can't seem to grasp any of these things. Maybe it's because we're in the web age, when so much of our work is visible, or maybe it's because we're in the recession/post-recession era, when self-marketing is often essential to staying afloat in the economy. I don't know. We seem to have forgotten those core bits. It makes me sad.