I've seen the booth-babe role performed exactly as you've described, by dressed-down but attractive women at other conferences and trade shows. And, yes, I'm d

I've seen the booth-babe role performed exactly as you've described, by dressed-down but attractive women at other conferences and trade shows. And, yes, I'm distinguishing from actual staff who do know the product/service/industry and aren't just contracted short-term to draw people in. Given the article's description, I figured that's what was going on. But, not having been there, I could definitely be getting the wrong idea from an unfair characterization. Though it still sounds as though the core problem is the low number of women in the games industry, rather than what marketing departments may have done to skirt 'booth babe' rules.