Its an interesting human trait that people who are attractive to us are able to sell us things easier than people who don't fit that quality. Heck, an attracti

Its an interesting human trait that people who are attractive to us are able to sell us things easier than people who don't fit that quality. Heck, an attractive woman can stop more people on the street and ask directions, and the person they stop will spend more time talking to them and helping them than they would with an average person. And I think this behavior is true for men and women. It's not just a small segment of society that behaves that way, it's all of society. So yes, it's true in PR and Advertising in general.