Yeah. It's more technical and less consumer than E3 for sure. So instead of ads for games, you see ads for game development tools. The ecosystem is huge now tha

Yeah. It's more technical and less consumer than E3 for sure. So instead of ads for games, you see ads for game development tools. The ecosystem is huge now that there are multiple platforms (console, pc, mobile, web, etc.), ad channels, payment methods, etc. All of those tools are still b2b companies, and b2b software companies have lots of non-technical people. Sales, support, execs, etc. I haven't done a poll but I'd bet even here the non-technical people are at least 50%.