When a victim texts BEFREE, he or she gets connected to a trained NHTRC staffer working the SMS channel 24/7. Staffer works the case and provides resources thr

When a victim texts BEFREE, he or she gets connected to a trained NHTRC staffer working the SMS channel 24/7. Staffer works the case and provides resources through Chatter for the center's existing SFDC instance, ensuring the new short code is well integrated with their existing toolset. Twilio, Salesforce, Thorn and Polaris are all raising awareness about the short code through a number of marketing channels, but as with anything important, any one calling attention to the story and the issue helps.