"Placebo effect works even if patients know they're getting a sham drug Study suggests patients benefit from the placebo effect even when told explicitly that t

"Placebo effect works even if patients know they're getting a sham drug Study suggests patients benefit from the placebo effect even when told explicitly that they're taking an 'inert substance'" http://www.guardian.co.uk/science/2010/dec/22/placebo-effect-patients-sham-drug http://www.guardian.co.uk/science/2010/dec/22/placebo-effect...