We chose to use .io as opposed to .com because io seems to be accepted within the development / tech community. Rather than come up with a web 2.0 domain name

We chose to use .io as opposed to .com because io seems to be accepted within the development / tech community. Rather than come up with a web 2.0 domain name we'd prefer to use the name we like. http://theoria.io http://theoria.io. If the product didn't have a tech / dev audience I'd probably go with something else.