Interestingly, Semantics3 is starting up in a space that we're currently doing quite well in. Seeing the messaging that they're putting forward has given me so

Interestingly, Semantics3 is starting up in a space that we're currently doing quite well in. Seeing the messaging that they're putting forward has given me some better copy ideas, so I guess it's time to get to A/B testing. And, considering we've sold somewhere in the realm of $xx million last year with a beta product (which has since matured), there is definitely money to be made 'the boring way'.