Yeah, I would call that effective marketing. Incredibly effective, no doubt. Of course, if I'm making the definitions, I can make them say whatever I want. :)

Yeah, I would call that effective marketing. Incredibly effective, no doubt. Of course, if I'm making the definitions, I can make them say whatever I want. :) But your point certainly holds: while there is a category of marketing that utilizes a great product and honest communication, it is not the only way to successfully market. In fact, it may not even be the most effective way to market (though I would argue it is the most effective way with a technical audience).