As an aside, i had a typo in my email and it the form validation came up saying "Come'on amigo, enter a valid email." My initial reaction was pretty negative,

As an aside, i had a typo in my email and it the form validation came up saying "Come'on amigo, enter a valid email." My initial reaction was pretty negative, as if I was in a spanish speaking country that disliked Americans. Shows the potential downside to getting creative with these kinds of messages, and the importance of thinking hard about tone.