Absolutely! It is a lot easier to introduce a new, innovative product that everyone can visually and conceptually understand as something new. But trying to rei

Absolutely! It is a lot easier to introduce a new, innovative product that everyone can visually and conceptually understand as something new. But trying to reinvent a (more or less dead) market is a lot more difficult. I could see the chances as slightly better for Apple, as they are already in the high priced segment on the verge to a lifestyle/design product. This should connect better to the existing (male) watch market which looks to the outside as having become completely a luxury/accessories market.