In some countries (I'm thinking the UK) there's the additional issue of capacity. We looked at working with telcos on mobile data here for a previous venture an

In some countries (I'm thinking the UK) there's the additional issue of capacity. We looked at working with telcos on mobile data here for a previous venture and ran into the issue that data prices are high simply because they're near to capacity. We were looking at a product which would increase paid for data usage across certain customer segments and several operators weren't interested simply because they didn't want usage to increase because they didn't have much surplus capacity.