Why does it upset you more that someone tweeted a picture of two conference attendees behaving inappropriately than that an entire horde of people threatened to

Why does it upset you more that someone tweeted a picture of two conference attendees behaving inappropriately than that an entire horde of people threatened to rape, beat up, decapitate and otherwise murder that person? http://i.imgur.com/9Jg2brL.png http://i.imgur.com/9Jg2brL.png