one of the unanticipated costs for me was marketing, I sell my webbased software to businesses and its not the kind of thing you can sell via search results & a

one of the unanticipated costs for me was marketing, I sell my webbased software to businesses and its not the kind of thing you can sell via search results & adwords campaign, so alot of brochures, trade shows and cold calling are required to sell subscriptions.