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A common motivation for acquisitions is to buy users, not technology. YouTube used PHP and the video tech in flash - but they were the ones to grow the userbas
by 6ren 14y ago
A common motivation for acquisitions is to buy users, not technology. YouTube used PHP and the video tech in flash - but they were the ones to grow the userbase (and continue to do so). If Summly had the product/marketing to be popular and growing, that's why Yahoo bought it. (though it seems Summly doesn't have the strong network-effects of YouTube, of gaining both producers and consumers).
EDIT they could be buying market-product fit...? but yes, if they killed it... hmmm...
- Trezoid 14y agoConsidering that yahoo immediately killed the product, and that its 1mill total users read 90mill summaries in ~18 months (that's less then 1 a day) I'd say they aren't buying users.