'when the day comes that we have employees and all that jazz, I do care about "cultural fit" and I would prefer to bring in people who want to be in that kind o

'when the day comes that we have employees and all that jazz, I do care about "cultural fit" and I would prefer to bring in people who want to be in that kind of environment.' When the day came when I had to hire a few people, I didn't want to hurt my social relationship with friends in case the business turned south so I hired people a bit more removed from me socially. It's hard enough to think about firing one of them (what will they do afterwards? will they land on their feet elsewhere?), but it would be nearly impossible to fire a friend for poor performance or for anything that isn't a crime.