I think you may be being sidetracked by the word "journalist" here - I'm using it to refer to anyone with the skills to write good content, not just print/TV jo

I think you may be being sidetracked by the word "journalist" here - I'm using it to refer to anyone with the skills to write good content, not just print/TV journalists. Are you sure that on all of the surfing sites you've visited, there's at least one person who has the very specific and rare skills I've mentioned? I'd be extremely surprised if that was the case. And if they don't have those skills, and the ad networks go away or divide their revenues by three, to quote the meme, they're going to have a bad time.