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In China, Yum's KFC is a luxury brand, according to my Chinese friends. It is more expensive and higher quality than its Chinese competitors. I know that's har
by neolefty 14y ago
In China, Yum's KFC is a luxury brand, according to my Chinese friends. It is more expensive and higher quality than its Chinese competitors.
I know that's hard to believe from the vantage point of the U.S., where KFC and Taco Bell are pretty low on the food quality scale.
- Evbn 14y agoIn the US, sushi is a premium product, whereas in Japan it is a basic bar staple. Imported culture adds cachet.