Maybe CCTV came up with the idea on their own, to sell a story. I wonder what the process for getting government approval is like for them? Is there a governm

Maybe CCTV came up with the idea on their own, to sell a story. I wonder what the process for getting government approval is like for them? Is there a government office that takes applications for public propaganda campaigns? Do they just call Hu Jintao's cell phone?