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Just an opinion, but I don't think Beijing will be too successful in attacking Apple. Chinese people don't look at all foreign brands the same. Sure, Yum foods
by drchiu 14y ago
Just an opinion, but I don't think Beijing will be too successful in attacking Apple.
Chinese people don't look at all foreign brands the same. Sure, Yum foods can be attacked and that can hurt their sales. But don't forget Yum sells a cheap product as well eg. KFC, Taco Bell.
Audi, Mercedes, Apple... these are all premium brands Chinese people love. If you have money (or aspire to look like one who does), buying a Chinese brand just makes you look ordinary in a place where every corner is selling some Chinese-alternative lookalike.
Disclaimer - I'm Chinese, but raised in America.
- polymatter 14y agoI was surprised that a lot of Chinese I met equated Chinese brands with poor quality more strongly than Europeans, and given the choice would always buy foreign even if they don't recognise the brand. Surprised, because they were also strongly nationalistic in all other respects. But China needs to move up the value chain and I suspect this is a general campaign to get Chinese consumers buying from domestic brands. Disclaimer - not Chinese and the Chinese I met were obviously the more well off Beijingers.
- neolefty 14y agoIn China, Yum's KFC is a luxury brand, according to my Chinese friends. It is more expensive and higher quality than its Chinese competitors. I know that's hard to believe from the vantage point of the U.S., where KFC and Taco Bell are pretty low on the food quality scale.
- Evbn 14y agoIn the US, sushi is a premium product, whereas in Japan it is a basic bar staple. Imported culture adds cachet.
- barry-cotter 14y agoIf you'd ever bought a Lenovo product in China you'd swear off non-Taiwanese Chinese electronics. I'm sure in 20 years there'll be well established, large, quality brands but it's awful now.
- Evbn 14y agoIt is amusing that Chinese have been trained to be so brand sensitive, by an industry (counterfeit products) whose primary focus is brand dilution.