While I applaud Google for trying to protect their brand, if the general population wants to use it, there is nothing in the world that Google can do about it.

While I applaud Google for trying to protect their brand, if the general population wants to use it, there is nothing in the world that Google can do about it. Eg, "Hoovering the carpet" etc. Take it the other way, the term google has entered popular culture and it means (for me anyway) to search for it on the internet. Eg "I was googling for that cat video the other day..." Could it be that Google has objections because it is being used in a negative manner. I mean, Google has always wants to be a search engine that can locate anything on the internet. Eg "The cat video was ungooglable..."