I like ads relevant to the site I'm visiting. I don't like ads that try to connect to something I was doing previously. Those break my concentration, and seem s

I like ads relevant to the site I'm visiting. I don't like ads that try to connect to something I was doing previously. Those break my concentration, and seem somewhat trollish. E.g. I'm trying to book tickets for a trip, then I need to switch to researching something else and am blocking out the trip from my mind for a bit. It's not helpful to have your own little troll Clippy following you around the internet asking around every corner, "I notice you're trying to get work done, but what about that trip you haven't booked yet?", even when you're visiting sites completely unrelated to travel. Yeah, I know about that trip, I'm just not working on it right now, because I have other things to do, and I don't need to be reminded about it on every goddamn page I visit. It seems like the explicit purpose of those retargeting ads is to distract me from what I'm currently trying to concentrate on, by reminding me of something I was doing previously. That's not something I want, and in fact I find it quite intrusive.