Well, there will be new ways to embed ads. Like ads between related articles or when you scroll through results and one of them has 6pt "Ad" in the corner but l

Well, there will be new ways to embed ads. Like ads between related articles or when you scroll through results and one of them has 6pt "Ad" in the corner but looks exactly like the real search results. They will find a way to make it really hard to block that stuff based on generic rules or by blocking the servers that serve the ads.