I am curious to know why you chose insta+ name for your product? I mean there are quite a few launches on HN with insta + appendwhateverservicename kind of na

I am curious to know why you chose insta+ name for your product? I mean there are quite a few launches on HN with insta + appendwhateverservicename kind of name lately. One back of the mind thought that comes is choosing such a name really "smarts" or it boils down to some sort of wishful thinking? My take for instance here, is that this launch has probably helped me to remember Instagram only better. Not the service in question. But that could be just me. What do you think?