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Microsoft Replacing Photography with Hyper-Realistic CGI
- testtvn 14y agotest
- anigbrowl 14y agoThe entire Microsoft Surface marketing campaign was done in KeyShot 8-/ I'm impressed and disturbed at the same time. Up to now I have always been able to call out CGI. And I thought quite a bit about the technicalities of how those Surface commercials would have been shot as the choreography etc. was so intricate. It scares me that I didn't recognize them as CGI. And it's cheap and relatively lightweight. This is going to impact Hollywood a lot more than the Pirate Bay.
- habosa 14y agoI don't think the video ads were done in KeyShot, I think the software is just for product stills. Maybe I'm wrong though.