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Here's one possible explanation. Amazon is a high value customer so Google carefully reviewed their t&c to ensure their selling policies are in line with googl

Here's one possible explanation. Amazon is a high value customer so Google carefully reviewed their t&c to ensure their selling policies are in line with googles own policies. They confidently know that amazon won't sell anything illegal, and that amazon have measures in place to deal with rogue sellers on their service. They know amazon has been around for a long time and are trusted by google and the general public. They know that if amazon screws up, amazon would probably take most of the heat. With this information google considers amazon to be a low risk user of their services. Knife depot is a small customer, and google cant justify the time to review your policies and risk that accepting you as a customer entails. If you screw up, google would probably take a large part of the blame. The popular alternative hypothesis seem to be that google is pure evil.

senegoid 14y ago
This is a fair comment. A company of Google's scale simply cannot monitor every Adwords account for compliance, so they are being safe. It doesn't mean this advertiser isn't untrustworthy or loose, just that Google cannot effectively monitor advertisers of this size. I also can't understand the mantra of 'don't be evil' still gets mentioned. This is nothing more than cute brand association with no real grounding in truth. Google are a public company who can be evil. It is like the platitude that Google shuns product managers and welcomes engineers, implying that Google products sell themselves because of rock-solid engineering (totally disregarding the fact that Google have an aggressive sales force and have spent billions on marketing activities, both directly and indirectly).