We charge for minutes at Vive.ly. So far, the approach has worked. Easy to explain, too - you show a 3 min video to 1,000 people - you will use 3,000 minutes.

We charge for minutes at Vive.ly. So far, the approach has worked. Easy to explain, too - you show a 3 min video to 1,000 people - you will use 3,000 minutes. P.S. I forgot to mention one key difference - in our case, it's a wallet payment, not a monthly fee. So if you bought a block of 3,000 min, it could last you a week or a year, depending on your usage.