There is one more point we all might be missing here. This is not just about knief-depot. It is unreasonable to believe that someone at Google said, "Hey, I do

There is one more point we all might be missing here. This is not just about knief-depot. It is unreasonable to believe that someone at Google said, "Hey, I dont like these knief-depot people, let us screw them to benefit Amazon". Likely case is this. People at Amazon (or put other large company spending significant amounts with Google) maintains a dashboard and does a competitor analysis to find out that knief-depot is doing better than them and hence there is scope for screwing this smaller company. They talk to google and create problems from them. And I dont think they have singled out knife depot alone, but they have done this with many more on the slippary slope. This means that Google does have some non-transparent ways of doing business when with comes to Adwords. This is not just bad for Knife-depot but bad for all of us.