> I don't remember the company, but I was inspired by a fresh fruit+veg box-delivered-to-your-door founder. Could it have been Manuel Rosso of Food on the Tabl

> I don't remember the company, but I was inspired by a fresh fruit+veg box-delivered-to-your-door founder. Could it have been Manuel Rosso of Food on the Table? He was the "Concierge MVP" example from Ries's book. They started by meal planning for a single family. If I'm remembering this right, he and his chef co-founder walked the grocery stores each week looking for the best food values, then drew up the week's menu...for that one family. http://www.foodonthetable.com/ http://www.foodonthetable.com/ It worked, and they automated things as they scaled. > I started my B2B company the same way... Now it's completely automated apart from support. It's great to hear this. A film industry friend and I started a company last year with a very similar approach, but we're earlier along than you are. So far so good!