While that's often true, many (most?) users have no idea that they're making this deal (i.e. "I let you store your cookies on my computer and in return I get fr

While that's often true, many (most?) users have no idea that they're making this deal (i.e. "I let you store your cookies on my computer and in return I get free stuff."). The European "cookie law" has caused many websites to give better notice that they're planting cookies, but it's rarely clear how those cookies are being used. There is a better way. What if I purposefully signaled my intent to potential sellers, rather than having them guess what I want (based on their data about me)? Amazon wish lists are an example (although they'd be better if I stored the list in a place of my choice, where I control who sees what, and I'm told who looks). For more on this idea, see: http://en.wikipedia.org/wiki/Vendor_relationship_management http://en.wikipedia.org/wiki/Vendor_relationship_management