This is GREAT advice. And not just for non-technical co-founders - this is how I would start almost any business, if I didn't already have money in the bank and

This is GREAT advice. And not just for non-technical co-founders - this is how I would start almost any business, if I didn't already have money in the bank and my goal was to have a close-to-sure economic success. (Btw, Technical founders I would urge towards starting with a consulting practice as a way of getting a) money and b) business experience.) Another benefit that isn't mentioned in the article: this gets you money in the bank from day 1, making you a lot less reliant on giving away equity to VC's, with all the good that implies. And honestly, if all you need is a technical person to help you scale after you've already got some money in the bank, you can always pay someone to do it - saving you even more equity.