>But users will never manually enable 3rd party cookies, even if they agreed with you that the ads were adding value It depends. Maybe not the ads per se would

>But users will never manually enable 3rd party cookies, even if they agreed with you that the ads were adding value It depends. Maybe not the ads per se would be added value, will see anyway. And by the way, ads may be the content on its own, don't you think? Ask anyone of 30+ mln people who had viewed last Pepsi&Jeff Gordon commercial on YouTube for example.