Premium domain names (of .com tld suffix) are nearly impossible to come by, and if you're interested in buying them some will literally run into the millions (l

Premium domain names (of .com tld suffix) are nearly impossible to come by, and if you're interested in buying them some will literally run into the millions (last month I tried to engage with a domain seller... I was in my mind convinced that I'd pay up to $500 for the domain he owned, imagine my surprise when the guy gets back to me with a '$650,000' counter-offer). So now a lot of startups (without much funds) are flocking to .ly, .io, etc. domain suffixes, coming up with clever puns to name their startups, etc. all to avoid paying ridiculous amounts for domains. Yes, I don't exactly have a good opinion of people in this domain squatting business as you could have guessed. The .ly domain name for startups has become somewhat of a fun fad, there isn't much rhyme or reason to it.