3 ms·
The NYT article: http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all http://www.nytimes.com/2
by goatforce5 14y ago
The NYT article:
http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-int...
As I understand it, H&M has a similar supply chain/business model, but Zara came along and turned it up a notch. From my not-really-interested totally non-scientific observations, Zara does seem to be expanding faster than H&M at the moment.
- waterlesscloud 14y agoThank you! "They also monitor customers’ reactions, on the basis of what they buy and don’t buy, and what they say to a sales clerk: “I like this scooped collar” or “I hate zippers at the ankles.” Inditex says its sales staff is trained to draw out these sorts of comments from their customers. Every day, store managers report this information to headquarters, where it is then transmitted to a vast team of in-house designers, who quickly develop new designs and send them to factories to be turned into clothes."
- swah 14y agoI have the impression that Zara is much better (and sells much more) in portugal than here in brazil. No idea why though - we're a big market.