3 ms·

I don't think Zara's supply chain innovation has gone unnoticed. I think many if not most in the fashion industry understand that it's the reason they excel. I

• kmfrk 14y ago
  ... Steve Jobs did it, when he ordered all remaining air transportation way back when and blocked everyone else from using it. It may have been before the iPod. Tim Cook is a bit of a logistics genius as well.
• medell 14y ago
  There are several reasons they excel, but when I did a Harvard Business Case about them the main factors were the supply chain innovation due the ability to move quickly and keep less inventories + not having to hire expensive designers by copying = fast copying. http://hbswk.hbs.edu/archive/4652.html http://hbswk.hbs.edu/archive/4652.html