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Man, I just don't get design. The FedEx logo does nothing for me. The arrow doesn't really mean anything (an airplane would have been cool, given that their b
by dhimes 14y ago
Man, I just don't get design. The FedEx logo does nothing for me. The arrow doesn't really mean anything (an airplane would have been cool, given that their big differentiator was speed when they started).
But that this logo won 40 awards? (Note that I'm automatically assuming that the awards are meaningful.) I'm definitely someone who has to pay for design, because I just don't get it.
- vickytnz 14y agoYou need to think of the context of that logo, which was, what, 30 years ago? The arrow meant speed in a time when post (hell, pretty much everything) was slow. And visual jokes such as this were still pretty new. It's like saying The Beatles' 'She Loves You' is simple and obvious, yeah, it might seem like that now, but it sure as hell wasn't the case back then!