Though it didn't hit Harvard Business Review until 2012, the work was actually done in 2010. The following has a few more details, but not many. http://www.pri

Though it didn't hit Harvard Business Review until 2012, the work was actually done in 2010. The following has a few more details, but not many. http://www.princeton.edu/main/news/archive/S28/82/93O80/ http://www.princeton.edu/main/news/archive/S28/82/93O80/ Like the HBR article, the Economist article also left out too many details: http://www.economist.com/node/17248892?story_id=17248892&fsrc=rss http://www.economist.com/node/17248892?story_id=17248892&#38... If the details are correct, then the experiment design seems faulty.