This follow-up by Rundle gives a good dissection of the GS page design. He doesn't even mention the "Popular products & services from 37signals", where GS uses

This follow-up by Rundle gives a good dissection of the GS page design. He doesn't even mention the "Popular products & services from 37signals", where GS uses 37S's product logos as category links. Nor does he mention the fact that one of the two bits of GS branding on the page is a "Powered by" icon that an unfamiliar person would mistake for server software - or a service. Go to that page, and the word "Unofficial" and a small-print disclaimer are your only tip-offs that this is a "community". The bad part of it all is that there's no need or justification at all for designing a customer support page that looks that official and target-company-branded if it isn't. There's no call for using another company's product logos as category links. As much as GS supporters laud that company as being a great bunch of people, I have trouble coming up for an honest purpose for these details. I do note that they appear to have pulled down 37S's logo from the heading, though they've conspicuously left it up for other companies that don't use their support ( http://getsatisfaction.com/ups http://getsatisfaction.com/ups ).