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This Gates Foundation challenge focuses on making a more pleasurable condom, but what about just good old-fashioned scare tactics like we see for cigarettes (bl
by pshin45 14y ago
This Gates Foundation challenge focuses on making a more pleasurable condom, but what about just good old-fashioned scare tactics like we see for cigarettes (blackened lungs, people breathing through a tube in their neck, etc.)?
Include (extreme) imagery in condom ads to remind potential customers of the costs of unprotected sex - nauseating pictures of STD-infected genitalia, stories of men who have to pay $xxx in child support every month, men who were "forced" to get married due to pregnancy and miss out on their youth, etc.
Wouldn't this be just as effective, while requiring much less effort and ingenuity?
- Sunlis 14y agoPutting scare-tactics on cigarette packaging works because the person buying them is "in the wrong" and needs to be "scared away". Negative reinforcement to make an action or habit less desirable. I'm no psychologist, but I would guess that associating the scary images of STDs and the like directly with condoms and contraceptives in general would be more likely to cause people to form a negative opinion of condoms. What you want to do is advertise sex and condoms side-by-side, so that thoughts of sex trigger thoughts of condoms, rather than thoughts of condoms triggering thoughts of STDs and child-support. Positive reinforcement rewarding positive behaviour.