Yep, you have to think of that equity stake as the cost for a 5 minute Friday night commercial. I'm assuming such a commercial would cost maybe $30-50k or more

Yep, you have to think of that equity stake as the cost for a 5 minute Friday night commercial. I'm assuming such a commercial would cost maybe $30-50k or more, so it seems like a semi-fair deal (although since you are also the one creating the entertainment which lands the sponsor deals maybe not!)