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Well, when you win the lottery and are able to actually buy that boat, perhaps you can budget in the cost of a car to pull it? This "aspirational" angle to buy
by venus 14y ago
Well, when you win the lottery and are able to actually buy that boat, perhaps you can budget in the cost of a car to pull it?
This "aspirational" angle to buying big cars actually explains a lot, like a fat kid drinking Gatorade or out of shape guys wearing tracksuits to the mall, "just in case". After all, if you're driving a big car, no-one will be able to definitively say you don't own a boat..
- sliverstorm 14y agoYup, it's even a common marketing angle. Ever heard of greenwashing? SUV marketing often depicts a vehicle being driven offroad and/or through rough conditions, when 99% of their buyers will never use the car like that. They are playing on buyer's desire to cultivate a certain image.