3 ms·

I have never noticed the arrow!

• martinced 14y ago
  IMHO that is one of the main benefit of negative spaces (I didn't know the term but knew the technique): you actually hardly notice that there's "something else" and yet the logos somehow look nice. I'd say they look "soft", without knowing why. Once you focus too much on "what's inside", it gets a bit confusing because you're seeing conflicting things (like the tree leave that is also people): but it's not a problem because it's not meant for people to really focus on. And somehow it just works. I find several of these logos really very simple and great. Now that this has been posted on HN I expect lots of startups to come up with similar logos ; )
  • maxmzd_ 14y ago
    I hope we see lots of these from startups. The technique produces simple, meaningful, and memorable logos which also look really good.
• hluska 14y ago
  From now on, it's the only thing you'll see!! :)
• Ntrails 14y ago
  I looked, scanned the article looking for this arrow, came back to the comments, read this, went back again, finally saw it. The Giraffe one from the OP was super cool though :)
  • maxmzd_ 14y ago
    The Oak Bros. logo took me awhile to figure out. Also, did you notice all of the hidden symbols in the "in woods" logo? There are 4 in there.