If the entrepreneur got a choice between the two, the 2% royalty might be conceivably worth it in some cases. Letting Sony/ABC pick, however, means any deal yo

If the entrepreneur got a choice between the two, the 2% royalty might be conceivably worth it in some cases. Letting Sony/ABC pick, however, means any deal you do on the show has an automatic minimum of 5% equity tacked onto the investment price. And that's pretty significant considering I've seen plenty of deals for as low as 0-10%.