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Negative space logos and symbols
- pcurve 14y agoFantastic collection, thanks for sharing. WiredPR, Oak Bro, Fingers, Giraffe... these are all excellent. Makes me very envious of the creator's talent and creativity!
- mladenkovacevic 14y agoI think my favourite one is the Robarov logo
- bingobangobongo 14y agoThe Oak Bro logo is very subtle. You immediately see the leaf, but not the negative space line of busts on bottom and line of asses on top.
- dhimes 14y agoDo you think the line of asses was because the designer found the brothers difficult to work with :-) ? Very interesting, as I'm about to shell out some cash for a logo designer.
- deleted 14y ago[deleted]
- maxmzd_ 14y agoIn Dog Dental I really like how the bottom of the D forms the dog's neck.
- jonathanjaeger 14y agoGreat collection of logos -- a few of these I feel are "too much" but many are great. Love the Giraffe one.
- deleted 14y ago[deleted]
- Foomandoonian 14y agoThe Wired PR one is too much. I read WIR :D PR. I quite like the idea of having a smiley in a company name actually…
- rmckayfleming 14y agoReminds me of the old Ontario Hydro logo a bit: http://en.wikipedia.org/wiki/Ontario_Hydro http://en.wikipedia.org/wiki/Ontario_Hydro The D with the E looks like a power plug.
- UntitledNo4 14y agoIsn't that an O and an H?
- pyre 14y agoI assume that the D and E in the Wired PR logo is meant.
- cocoflunchy 14y agoAnd perhaps the greatest of them all... FedEx. (see http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.fastcodesign.com/1671067/the-story-behind-the-fam...)
- hartror 14y agoI have never noticed the arrow!
- martinced 14y agoIMHO that is one of the main benefit of negative spaces (I didn't know the term but knew the technique): you actually hardly notice that there's "something else" and yet the logos somehow look nice. I'd say they look "soft", without knowing why. Once you focus too much on "what's inside", it gets a bit confusing because you're seeing conflicting things (like the tree leave that is also people): but it's not a problem because it's not meant for people to really focus on. And somehow it just works. I find several of these logos really very simple and great. Now that this has been posted on HN I expect lots of startups to come up with similar logos ; )
- maxmzd_ 14y agoI hope we see lots of these from startups. The technique produces simple, meaningful, and memorable logos which also look really good.
- hluska 14y agoFrom now on, it's the only thing you'll see!! :)
- Ntrails 14y agoI looked, scanned the article looking for this arrow, came back to the comments, read this, went back again, finally saw it. The Giraffe one from the OP was super cool though :)
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- podperson 14y agoPerhaps too many foxes, but a nice selection.
- AnthonBerg 14y agoI'd get tired of someof those, but the Locknet one is great. Very good. Almost alarmingly simple execution, and conveys the sense of locking something. And authority. Big subtle message.
- utopkara 14y agoIt is far too subtle for me. It lacks the call for curiosity, because the simplicity is just too well executed. Could have been made a tad more obvious, or more puzzling, at the cost of losing some of the simplicity.
- knowtheory 14y agoWhat is especially clever about the logo is the use of a serif L and nesting the sans-serif N inside of it. The juxtaposition is wonderful, and makes the N that slight bit more subtle.
- AnthonBerg 14y agoI love being hit by invisible assailants :)
- pom 14y agoIt should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo (http://en.wikipedia.org/wiki/Carrefour http://en.wikipedia.org/wiki/Carrefour)
- shardling 14y agoI haven't seen goodwill mentioned yet. http://blog.crowdspring.com/wp-content/uploads/2010/08/goodwill-logo.jpg http://blog.crowdspring.com/wp-content/uploads/2010/08/goodw...
- XaspR8d 14y agoThat one took me so long to see the "g".
- epidemian 14y agoThe Carrefour logo is an excellent example. I only noticed the C a couple of years ago; i had lived 20 and something years thinking the logo was just a weird arrow. But once you see it, you can't unsee it hehe.
- JoshuaRedmond 14y agoI haven't seen the Formula One logo mentioned, and that's definitely worth looking at if people aren't familiar with it. http://en.wikipedia.org/wiki/Formula_One http://en.wikipedia.org/wiki/Formula_One
- straws 14y agoNo love for the Hartford Whalers? http://en.wikipedia.org/wiki/Hartford_Whalers http://en.wikipedia.org/wiki/Hartford_Whalers
- deleted 14y ago[deleted]
- ibudiallo 14y agoHow i wish i could afford you to work on my logo.
- bitwize 14y agoWhen I was a kid in art class the canonical example was the old Hartford Whalers logo, which had a negative-space 'H' between the 'W' and the tail fluke.
- mahmud 14y agothe In Woods one looks like an inverted Firefox logo. Elephant2 looks like Evernote.
- raverbashing 14y agoHonestly? I don't think these are great examples. They are 'school' examples maybe, but some of these look amateurish For example, the 4x (Fox) breaks the left-to-right convention, you can't identify it as such until you see it all. Some others haven't gotten the gist of the idea (forgot the word, sorry) and do things just because.
- fbdf87cd 14y agoAre women under represented in the logo design industry? I only see two recognizably female names.
- maxmzd_ 14y agoI had the same thought as I went back to append the names of the artists in the collection. I have seen lots of great logos designed by women as I've scoured Dribbble, just not so many using the negative space technique. What does that say? Maybe men and women perceive design differently? This would be an interesting topic to explore.
- deleted 14y ago[deleted]
- summerdown2 14y agoSadly unlike the Office of Government Commerce: http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo...
- jspeaks 14y agoI recall reading a post or pdf from a few years ago that reviewed 30 or more years of logos? It was a great collection of hundreds of logos. Does anyone have a link to that?