Just skimmed the article and kickstarter page so maybe this is addressed already: (speculation) surely this isn't about the money, it's about publicity for the

Just skimmed the article and kickstarter page so maybe this is addressed already: (speculation) surely this isn't about the money, it's about publicity for the game camp? They don't need the money if her profile is to be believed (although the amount of supposed millionaires around that are dirt poor means it's plausible she isn't rich). She probably has some connection with the game camp. Edit: actually I want to revise that statement, on looking through her website links I think it's more likely this is advertising for her, she's trying to build a brand. I assume she'll go a long way off the back off "next on USA Today, the crowd-sourcing mom!" or something. She's got her own female entrepreneur thing at fundher.com. Maybe that's it.