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I heard Foursquare is just burning cash now. Do they even have a sustainable business model?

• andrewljohnson 14y ago
  That's my impression too, and the last time I remember anyone four-squaring was a long time ago. I think Facebook and Instagram ate their lunch.
• waterlesscloud 14y ago
  I feel like Foursquare had their biggest revenue thunder stolen by the hype around the Coupon companies. They had a major opportunity to be a universal customer rewards program, using checkins as a proxy. But that has to be a much tougher row to hoe after the rise and fall of Groupon et al, and the stories of burned businesses in their wake. I also think they missed the boat a bit on social. They had a chance to focus on building communities of people with geographically similar habits, but I don't think they ever found the way to make it click. I don't know what the revenue model would have been there, necessarily, but it does feel like they missed an opportunity with it.
  • evan_ 14y ago
    Checkins are a terrible way to do any kind of rewards program because they can be trivially faked.
• ja27 14y ago
  Foursquare and Waze would make a great combination. Waze already shows me location-aware offers from every Taco Bell in the area.
• continuations 14y ago
  I always thought foursquare was more a gimmicky feature than a business. Sure "checking in" sounds cool the first few times. But sooner or later you have to ask "what's the point?" And there's really no good answer to that question.