5 ms·
Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products
- whacked_new 19y agoRelated to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder." see http://en.wikipedia.org/wiki/Bouba/kiki_effect http://en.wikipedia.org/wiki/Bouba/kiki_effect
- dood 19y agoYou can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611 http://video.google.com/videoplay?docid=-4684607596399338611]
- qvtqht 19y agoI thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...
- robg 19y agoProblem with correlation vs. causation - "The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")" That company in Mountain View had a tough time overcoming their negative sounding name. Sorry, your brand is what you make it.