Don't read everything in black and white, observe the shades of gray. More people will avoid Google products, because now they seem more fickle and prone to dis

Don't read everything in black and white, observe the shades of gray. More people will avoid Google products, because now they seem more fickle and prone to disappear. Google Keep is an excellent example: features wise it does not have a single killer feature that moves people off Evernote, and the fickleness is making it so that users prefer to keep paying Evernote instead of jumping onto the free Google equivalent.